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Behind the scene: Pre-J Spring Fashion Show 2015 photo shoot in New York City

Fashion reached new heights when Jessica Minh Anh posed at 4000 feet on the Grand Canyon Skywalk or hung on the side of the iconic Eiffel Tower in her previous fashion shoots. This time, the model and entrepreneur turned the Big Apple into her latest photo shoot location covering the Hudson River, Times Square, Brooklyn Bridge, and New York’s famous skyline. 15 haute couture, high end ready-to-wear, and luxury accessory collections from 4 continents were featured in the pre-J Spring Fashion Show 2015 photo shoot on 6 and 7 February 2015. The shoot was to produce the promotional photos and video for J Spring Fashion Show, a 100-metre floating catwalk on the Hudson River, on 19 March 2015. 

The fashion shoot featured exquisite designs from 12 countries including Yumi Katsura (Japan), Ivanka Trump Jewellery (USA), Gianfranco Lotti (Italy), Tony Ward (Lebanon), Lozneva (Ukraine), Frances Jerard (New Zealand), Shilpa Reddy (India), Bateeq (Indonesia), Syeda Amera (Pakistan), Sabres Fashion House (Romania), Hoang Hai (Vietnam), Sonia Heilbron (Colombia), and Burberry (United Kingdom) from Bloomingdale’s New York. Besides Times Square, the Brooklyn Bridge, and Hudson River, Jessica Minh Anh and her creative team also shot at Bar 54 (Hyatt New York Times Square) with the backdrop of One World Trade Center. The logistics companies behind the shoot are New York based Foto Care, Geo Events, and DFX Sound Vision. 

Check out some of the behind the scene photos of the iconic shoot. Photos by Michael Minutoli and Maria Panina. 

Times Square
Hudson River
Hair by Nunzio Saviano
Makeup by Juan-Carlos Salazar

Bar 54, Hyatt New York Times Square
It's getting dark
J SPRING FASHION SHOW 2015 ON THE HUDSON RIVER 
With a vision that goes beyond imagination, Jessica Minh Anh will transform the river’s giant glass boat into a unique floating catwalk. Guests will be seated facing the multi-facetted glass window while the boat is cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360-degree view from the boat, New York famous skyline and architectural masterpieces such as the Statue of Liberty, Empire State Building, One World Trade Center, and Brooklyn Bridge will become the natural backdrop for the phenomenal catwalk. 

Check out some of Jessica Minh Anh's previous history making catwalks around the world. 

J AUTUMN FASHION SHOW ON THE EIFFEL TOWER (PARIS, FRANCE)

In October 2014, J Model Management amazed the world yet again with the 8th history-making catwalk atop the famous architectural wonder and the symbol of the fashion capital, the Eiffel Tower. The two-tiered outdoor catwalk spanned over 150 metres across the first floor of the symbolic tower. The panoramic views of Trocadero, Champs de Mars, and over 100 exquisite designs from Europe, Asia, and America were strategically captured for live audiences worldwide. The show was covered by FashionTV, Fashion|One, BBC, MBC, WWD, GMA, MSN, Drapers, Los Angeles Times, ELLE Italia, Vogue India, Cosmopolitan France, Marie Claire, Harper’s Bazaar, L’Officiel Italia, Les Journal Des Femmes, and Vanidad among many others.

J SUMMER FASHION SHOW ATOP ONE WORLD TRADE CENTER (NEW YORK, USA)

In June 2014, J Model Management made history again by turning America’s tallest skyscraper and new symbol of hope, One World Trade Center, into a sky high catwalk. J Summer Fashion Show 2014 was hosted on the 63rd floor of the iconic tower and showcased a combination of Haute Couture, high end Ready-To-Wear, and active wear, and footwear collections from 9 countries in 4 continents. The phenomenal catwalk promoted cultural integration and the rise of the new generation led by global fashion sensation Jessica Minh Anh. J Summer Fashion Show was covered by ABC, FOX5, CBS, ABS-CBN, OK!TV, Fashion Channel, Fashion One, Time Out New York, Reuters, La Republica, Belfast Telegraph, Condé Nast Travel, Panaroma Italia, Metro USA, Fashion Time, Clarin, and Heritage Fashion inflight magazine among many others.

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S OCBC SKYWAY (SINGAPORE)

In March 2014, J Model Management set another milestone in the fashion world with the 128 metre long catwalk at Asia’s latest architectural wonder Gardens by the Bay’s OCBC Skyway in Singapore. The sky high catwalk overlooked Singapore’s famous skyline and brought fashion closer to nature. J Spring Fashion Show 2014 presented an exquisite combination of Haute Couture and high end Ready-To-Wear collections from the UK, India, France, Lebanon, China, Russia, Kenya, and Singapore. The show was covered by FashionTV, Insider TV, Channel U, VTV, Belfast Telegraph, Le Telegramme, Yahoo! Singapore, XINMSN, ELLE, ICON, U Weekly, Time Out Singapore, Thanh Nien News, Today, Luxury Insider, and Lianhe Zaobao among many others

J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)

In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others.
J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)

In January 2013, J Model Management hosted the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)

In March 2012, J Model Management became the first ever event organiser to gain exclusive permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J SPRING FASHION SHOW ON THE SEINE (PARIS, FRANCE)

J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)

J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from 4 continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers among many others and attended by influential faces from various industries as well as ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.

J MODEL MANAGEMENT

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Behind the scene: Pre-J Spring Fashion Show 2015 photo shoot in New York City
Behind the scene: Pre-J Spring Fashion Show 2015 photo shoot in New York City
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